Back of BottleTM is a new line of clean, luxury, sustainable haircare products that are ingredient-focused and founded by industry veteran Ray Civello. The line has 26 products, ranging from hair care with vegan formulations to fragrances with 100 % natural aromas and nourishing ingredients like Pequi Oil, Bayberry Fruit, Pracaxi oil, Red Clover Flower, Amazonian White Clay, Jojoba, Moringa Seed, and Avocado.