ABOUT CHERYL GUSHUE Editor in Chief, Creative Director & Founder — Beauty Hub Magazine
Cheryl Gushue is a Toronto-based creative director, beauty editor, award-winning makeup artist, and the founder and Editor-in-Chief of Beauty Hub Magazine, a global digital publication celebrating beauty, wellness, hair, fashion, and the professionals who define the industry.
With over twenty-five years of experience spanning editorial direction, brand storytelling, campaign strategy, art direction, and hands-on beauty artistry, Cheryl has built a reputation as one of the beauty industry’s most dynamic and visionary voices. Her career began in the makeup chair, working with salon clients, models, and backstage at some of the industry’s most prestigious hair shows, before moving to the editor’s desk where she served as Editor-in-Chief and Creative Director of Canadian Hairdresser Magazine, one of Canada’s longest-running professional beauty titles.
A multi-award-winning artist, Cheryl has earned both the Canadian Makeup Artist of the Year and North American Makeup Artist of the Year titles, and has educated and presented at trade shows and events in the US and UK. A familiar face to national television audiences, she has appeared on Cityline, The Social, Zoomer, and Steven & Chris, presenting beauty expertise live to over one million viewers.
In 2019, Cheryl founded Beauty Hub Magazine with a clear and ambitious vision, to create a modern, design-led platform that celebrated beauty without boundaries. What began as a solo operation has grown into a global community of monthly readers and followers across platforms, built entirely on Cheryl’s editorial instincts, creative direction, and relentless passion for the industry.
A true innovator, Cheryl created and art directed the Beauty in Motion Awards, the first-of-its-kind global digital beauty competition challenging professional artists to push the boundaries of creativity through AI-driven video and motion work. Now in its fourth year, the awards have attracted entries from nineteen countries and a judging panel of eighteen of the industry’s most respected names.
Cheryl is also a sought-after freelance copywriter and creative strategist, partnering with DTC beauty, fashion, and wellness brands on campaign concepting, brand voice development, editorial strategy, and visual art direction. She holds a Diploma in Fashion Design from Seneca College and is a former founder and designer of Cascata Blu Swimwear.
With a combined monthly reach of 175,000 across social platforms, Cheryl continues to build Beauty Hub Magazine as a globally recognised, independent media asset rooted in professional beauty and the consumer community.
