Function of Beauty Customizable Hair Care

Born in 2015 from the belief that there is no one size fits all, Function of Beauty was created by a scientist, data nerd and engineer to disrupt the hair care industry by creating custom-tailored shampoos and conditioners that are as unique as you are.

Just like the skincare market, hair care is not a one size fits all solution. Function of Beauty is cruelty-free, vegan, science-based, clean and sustainable products that allow you to create shampoos, conditioners and styling products for your individual hair type and hair goals. Starting with carefully chosen ingredients, selected for safety and performance, each unique formula is custom designed to match your hair type, structure, goals, and preferences.  

How does it work?  Simply go online to Function of Beauty and go through the quick and specific questionnaire regarding your hair structure, hair goals and preferences.  With options like customizing your bottle with your name, product colour preference to match your bathroom decor, wonderful fresh scents and a silicone-free formula, you can create the perfect hair products for all your needs. 

The products are made to order in their state-of-the-art facility in the US and shipped directly to you. In their efforts for sustainability, Function of Beauty shampoo and conditioner bottles are now made from 100% recycled plastic and are recyclable. You can choose to purchase a single product or sign up for the subscription model.

Function of Beauty is now available across Canada at Shoppers Drug Mart and Pharmaprix.  Customization is still a possibility by choosing from the base selections of shampoos and conditioners in either straight, wavy, curly or coily options.  For optimal customization, you can choose your hair goal with ten different booster shot selections with options like color protection, volumize, soothe scalp, lengthen, curl definition, strengthen, thermal protection, deep condition, anti-frizz, and shine. These booster shots are made from natural extracts and you can add up to three shots per base shampoo or conditioner.

Summer heat and activities call for a little TLC from goals like Anti-Frizz featuring beet root extract, Color Protection featuring rice protein or Deep Condition featuring apple fruit extract. All you need to do is snap, pour, and shake and you have yourself a customized hair care plan made perfectly for you!

Beauty Hub Magazine spoke with Lauren Cappellari, VP, of Communications about how the brand started and where they are today.  

Listen here:  Function of Beauty