Ray Civello’s Back of Bottle Haircare Offers Clean, Green, Sustainable Beauty for Artists and Consumers

Back of BottleTM is a new line of clean, luxury, sustainable haircare products that are ingredient-focused and founded by industry veteran Ray Civello. The line has 26 products, ranging from hair care with vegan formulations to fragrances with 100 % natural aromas and nourishing ingredients like Pequi Oil, Bayberry Fruit, Pracaxi oil, Red Clover Flower, Amazonian White Clay, Jojoba, Moringa Seed, and Avocado. 

In a simple yet ingenious creative move, the brand brought the ingredient space from the back of the bottle to the forefront, making it the line’s name. By delivering product information and education, front and center, stylists can focus on their clients’ hair and utilize BOB products as their creative tools to treat, style, and showcase their client’s hair identity. 

“For consumers, the transparency in the placement of product information was intentional for us, as the ingredient story now becomes a focal point. This opens up a two-way conversation between the stylist and client and allows the stylist to elevate the client’s hair from an accessory to a style that embodies their true hair identity,” said Ray Civello, Founder of Back of Bottle.

BOB products are designed to fuel clients’ self-expression and aid stylists in personalized customization. “The concept of one’s hair identity is truly fascinating to me. We have a commitment to honoring individuality and self-expression. Above all else, we believe that everyone – regardless of hair type and texture – should be free to use products that promote and showcase their hair. BOB products are approachable and accessible to everyone, and we embody this by representing and celebrating all people and their hair in our campaigns,” said Civello. 

“I didn’t create Back of Bottle just to make another haircare line – we’re embracing all communities and bringing our passion and experience to the forefront. We’re here to inspire change in the industry with a skincare approach to styling products, said Civello. “Back of Bottle will be a partner to salons by introducing higher quality products that deliver solutions to help solve clients’ challenges, show off stylists’ expertise. 

We’re also committed to helping salon partners and stylists excel in business with the launch of our affiliate program — an opportunity for salon partners to join our community and earn commission on Back of Bottle product sales with their own affiliate link, said Civello.’

“Designed with both creative artists and clients in mind, we’re proud of the brand DNA we’ve built. BOB is for hair, not hair types and in our diverse community, everyone belongs here and is welcome. The brand is backed by high-performance formulas and created with respect for the earth. We deliver knowledge, yet place the power in the hands of creatives, giving them the tools to elevate their artistry and style without limits or boundaries,” said Civello.