AMIKA the award-winning haircare brand, is thrilled to announce the launch of perk up plus extended clean dry shampoo! this invisible dry shampoo is infused with gentle AHA and scalp-nourishing ingredients like rambutan seed extract, arrowroot powder, rambutan seed extract, mandelic acid, and peptides. These powerful ingredients provide a clean finish free of grit, allowing you to further extend time between washes while helping to keep your scalp healthy. the absorption and removal of excess oil protects hair against odor, leaving hair feeling hydrated and clean.

The creative concept for ‘higher ground’ was a true collaboration between our Creative Team. Each team member built their own individual brief which we fused together, resulting in a collection with no restraints, boundaries, or limits.