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Sam Villa Partners with HairToStay to Help Prevent Hair Loss During Chemotherapy

In honour of Breast Cancer Awareness Month, the Sam Villa company will donate 5% of net website sales in October to the Sydney Berry Foundation at HairToStay (HTS).  The Sydney Berry Foundation has challenged 50 companies in the beauty industry to donate a combined $250,000 to enable 250 individuals access to scalp cooling. This treatment can dramatically reduce chemotherapy-induced hair loss.  HTS is the first national nonprofit organization dedicated to helping cancer patients afford scalp cooling.    

“We’re turning to our reach of 2 million on social media, including 800,000 IG followers and about 850,000 subscribers to our YouTube channel, to help amplify the message around this important cause and raise money for the Sydney Berry Foundation with HairToStay,” says Regina Baptista, President of Sam Villa.  “As a brand rooted in #ArtistsSupportingArtists and #BrandsSupportingBrands, we continue to look for ways to contribute to the industry positively.”

“One of the most visible and traumatic side effects of chemotherapy is hair loss, which I can attest to its profound impact on a person’s identity, privacy, and overall mental health. Beauty professionals are often the first to learn about this challenging time in their client’s lives when they’re asked to do a chemo cut. However, with more education and awareness, stylists can recommend scalp cooling as a solution, and the Sydney Berry Foundation can help fund the treatment for those who don’t have access to it,” Sydney Berry, Haircare Advisory Board with HairToStay and Professional Beauty Association Chair.

Scalp cooling involves wearing a cold cap before, during, and after getting chemo.  Cooling the scalp during chemotherapy is thought to prevent hair loss by affecting two cellular processes: (1) Blood flow to hair follicle cells is reduced, therefore exposing them to fewer chemotherapy medications, and (2) the rate of cellular metabolism is slowed, thereby reducing the effect of whatever chemo medication is present.


About Sam Villa:

Sam Villa is Co-founder and Chief Creative Officer of the Sam Villa Company (Allvus, LLC), a leading education and styling tool company for the professional hair industry. He is also the Global Artistic Ambassador for Redken 5th Avenue, a L’Oreal brand. Villa is the recipient of the 2023 INKD Icon Leadership Award, 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee, 2021 AHP Icon Stylist Influencer of the Year, 2020 International Hairdressing Awards ‘International Hair Influencer of the Year,’ the 2017 NAHA Lifetime Achievement Award Winner, Intercoiffure America/Canada Member, Behind the Chair Stylist Choice Award Winner for Favorite Platform Artist and Educator (2012, 2011 and 2007) and Favorite Overall Educator of the Year (2015). His inspiring education and innovative ergonomic styling tools can be experienced on The Sam Villa brand brings free digital education to everyone, including hot tips and techniques and access to live-streamed educational events. The company also offers professional tools for consumers so they can achieve salon-quality results at home with minimum effort. 

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