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Genderless and Clean Beauty by The Cure Skincare 

How many times have your caught your boyfriend borrowing your skincare?  Well, there is no need to sneak around anymore because The Cure Skincare is genderless and made for everyone. From the formula to the minimal, slick packaging, the clean, vegan, multi-use and genderless products are meant for the entire household. Chock full of natural ingredients including the powerhouse Irish Sea Moss, these antioxidants are rich in Vitamin A and E.

Founder Nitasha Goel previous owner of The Cure Apothecary on Queen West in Toronto, gathered first-hand intel from her customers on what natural products and ingredients work and exactly what they were looking for. Grown out of a love for nature, simplicity, and celebrating our bare skin, Goel, saw a need to provide clean, optimized skincare for people of all ages. This Canadian brand founded in 2014 is a company with a desire to keep inspiring a natural and simple way of life in a more sustainable world by providing purpose-driven, plant-based skincare.

The Cure Skincare is a natural brand with a focus on sustainability, inclusivity, and effectiveness. Every ingredient that goes into their products is selected for its effective properties. There are no fillers, perfumes, emulsifiers, or parabens used. The Cure just launched their first-ever Face + Eye Cream product using a formula filled with skin-loving ingredients. Its coffee base brightens the skin, while hyaluronic acid plumps and infuses moisture into your complexion. It’s safe to use on the delicate skin of your under eyes and indicated for all skin types. It retails for $52 CAD and is a perfect addition to The Cure’s existing minimal and edited skincare line. 

Find The Cure Skincare here.

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Ingredient Profile Deep Dive

Perilla Oil- This oil is high in Omega-3 fatty acids making it wonderful for sensitive and problematic skin. Known to be anti-inflammatory, this oil evens out skin tone by reducing blemishes and redness.

Tamanu Seed Oil- This oil is rich in fatty acids and antioxidants, both of which keep your skin moisturized.

Coffee Seed Extract- Helps to soothe, brighten, and hydrate the skin, while building up the protective barrier essential for maintaining moisture, plumpness, and a youthful appearance. 

Irish Sea Moss Gel- This is a form of plant-based collagen which helps to reduce fine lines and soften wrinkles. It has 92 out of the 102 minerals your body requires, as well as vitamins A, B, C, D, E, and K.

Hyaluronic Acid- This acid helps skin stretch and flex, reducing wrinkles and preventing scarring.

Olive Wax-  This acts as an emulsifier and thickening agent that absorbs well. It restores lipids, prevents moisture loss, and acts as a protective barrier for the skin.

Niacinamide Vitamin B3- This ingredient is known to make your skin stronger and smoother. It fights breakouts without drying out the skin and helps build the protein keratin.

Radish Root Ferment- This water-soluble and anti-fungal preservative is based on an antimicrobial peptide initially derived from lactic acid bacteria. It’s capable of restricting the growth of other microorganisms by acidifying its environment. 

Hydrolyzed Quinoa- With its high protein content, this component helps to soften skin and provide hydration. Quinoa contains lysine, which is a key building block in synthesizing collagen and elastin.

Vanilla Absolute- Known for its sweet, warm, and comforting scent- vanilla is a potent antioxidant with antimicrobial properties. This can prevent and reverse skin damage, and help to treat acne.

Top selling products include the Face and Neck Serum, her new Oil Cleanser and Cold Rollers.

Founder of The Cure Skincare, Nitasha Goel.

www.thecureskincare.ca

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