Cherry Coded 2025: The Seductive Shade Taking Over Beauty, Fashion, and Beyond
Move over neutrals, 2025 is all about going bold, juicy, and unapologetically vibrant with Cherry Coded, a trend that celebrates the playful yet tart energy of cherry red. From beauty and fashion to home decor, food, and even automotive design, this shade is painting the world red.
What makes Cherry Coded more than just a color moment is its cultural crossover. It’s not just about a red lipstick or a statement dress; this aesthetic is mood-driven and charged with nostalgic yet modern energy. According to this year’s Pinterest Predicts, data shows this trend is skyrocketing across platforms and shopping behavior:
- Cherry Vibe: +325%
- Cherry Bedroom: +100%
- Cherry Car: +270%
- Cherry Martini: +80%
- Dark Cherry Red: +235%
Why Cherry Coded Is Taking Over
The red resurgence has been brewing for a couple of years, especially in the fashion and beauty spaces. From pops of red on the runway to viral TikTok tutorials featuring cherry-toned lips and eyes, this hue has steadily earned its status as a new neutral with a touch of attitude. It’s bold enough to turn heads but versatile enough to play across seasons.
But in 2025, it’s going further. Gen Z and Millennials are embracing cherry-coded aesthetics in everything from cocktail menus (hello, cherry martinis!) to Pinterest mood boards filled with red bedrooms and statement kitchens. The beauty world is already launching cherry-infused skincare, and makeup brands are leaning hard into high-gloss cherry lips and flushed cheeks.
Cherry Coded: Beauty Trends with a Cherry on Top
Beauty brands are embracing Pinterest’s 2025 “Cherry Coded” trend, which celebrates rich cherry hues across makeup, skincare, and fragrance. This trend, driven by a 235% increase in searches for dark cherry red, is particularly popular among Gen Z and Millennials.
Fenty Beauty & Fenty Skin introduced the Cherry Dub Pore Purify’r Cleansing Gel, featuring a Triple Cherry Complex to purify and brighten the skin.
Glossier launched a black cherry-themed collection, including blush, lip liner, and Balm Dotcom, resonating with the trend’s popularity.
Tarte Cosmetics released the Maracuja Juicy Lip Plump Gloss in a deep black cherry shade, offering hydration and shine.
Dior expanded its offerings with the Addict Lip Maximizer in 015 Cherry and the Rosy Glow Blush in the same shade, both enhancing the cherry aesthetic.
Revlon reintroduced classic shades like Black Cherry, Cherries in the Snow, and Cherry Blossom in their Super Lustrous Lipstick line, aligning with the trend.
Tom Ford launched the Cherry Smoke Eau de Parfum, a fragrance that blends dark cherry with exotic saffron and smoked woods, encapsulating the trend’s sensual aspect.
MAC Cosmetics featured the Lip Pencil in Cherry, a vivid bluish-red liner that complements cherry-toned lipsticks.
L’Occitane introduced the Cherry Blossom Shimmering Lotion and Bath and Shower Gel, combining hydration with a subtle shimmer and cherry blossom fragrance.
Wella’s Take on Cherry Colored Hair
If you love food-inspired hair hues, you’re going to be obsessed with the latest bold trend: cherry red hair. This striking shade is the brightest, bravest way to wear red this season—perfect for those who want to make a statement beyond sun-kissed coppers. Whether you’re drawn to a cherry cola tint or a rich black cherry mane, now’s the time to pick your perfect red.
Wella Professionals offers a range of ways to wear this juicy hue, from the semi-permanent Color Fresh CREATE collection—featuring the versatile Next Red and mixable shades like Hyper Coral and Ultra Purple—to the shine-boosting, permanent Koleston Perfect range, which delivers intense, even color with tones like 66/46 and 77/46.
For those who prefer a low-commitment option, Color Touch is a demi-permanent formula ideal for switching up your shade while maintaining vibrant, multi-dimensional color. Whether you’re a colorist crafting the perfect cherry look or trying it at home, there’s a red for every bold beauty lover.
Beauty brands are not only incorporating cherry hues into their products but also tapping into the nostalgic and sensual elements. Cherry Coded isn’t just a trend; it’s a sweet, nostalgic yet forward-thinking attitude to stand out and express yourself. Ready to go cherry-coded? Add a pop of red to your life and join the juicy revolution.
