Chantal Kreviazuk Joins Back to Earth Skin to Raise Awareness About Natural Beauty and Sustainable Products

Chantal Kreviazuk, a Canadian singer-songwriter known for her soulful music and philanthropic work, was recently named the official ambassador of the Jane Goodall Institute of Canada (JGI).  JGI research team supports bio-diversity loss, climate change, environmental inequality and the well-being of animals in Africa. Her recent transformative journey to Uganda alongside the renowned primatologist was humbling and inspiring. 

During her visit, Kreviazuk had the privilege of immersing herself in the vibrant communities and schools where JGI programs are making a profound impact. She was impressed by the innovative efforts of the local people who plant seedlings for reforestation in compostable banana tree fibrous containers. This approach offers valuable lessons to our Western society about reducing our reliance on plastic containers. Kreviazuk also had the privilege of observing wild and semi-wild chimpanzees at the Tchimpounga Nature Reserve in the Republic of Congo. She was inspired and honoured to be part of a remarkable group of curious and courageous individuals who shared this mission to save the planet.

Back to Earth Skin Announces Chantal Kreviazuk as Brand Ambassador

Back to Earth Skin is founded upon the importance of sustainability from its ingredients to its packaging. Kreviazuk was the perfect choice for Back to Earth Skin as their Brand Ambassador because she embodies the brand’s values of natural beauty, sustainability, and ethical practices. All of Back to Earth Skin’s packaging is fully recyclable or biodegradable, aligning with Kreviazuk’s mission and values.

“I am beyond thrilled to join forces with Back to Earth Skin as their esteemed brand ambassador,” says Kreviazuk. “Back to Earth Skin’s unwavering dedication to utilizing solely natural and organic ingredients perfectly aligns with my personal beliefs. From their product formulas to their sustainable packaging, I am honoured to have the opportunity to spread awareness about the advantages of natural skincare and to champion a transparent brand that is truly making a meaningful difference in the industry.”

About Back to Earth Skin

Back to Earth Skin is setting the standards of skincare with the ethos that natural beauty comes from natural care. Using the finest ingredients and essential oils, Back to Earth Skin is 100% natural, vegan, cruelty-free and 35-free in biodegradable and sustainable packaging.

Founded by Kiley Routley, Back to Earth Skin has become a leading force in the clean beauty industry since the launch of its GLOWTM line that nourishes and revitalizes the skin targeting inflammation, dryness, pigmentation, and fine lines. The brand’s commitment to using only the highest quality, sustainably sourced ingredients has resonated with customers who seek a more natural and holistic approach to skincare. 

The line consists of eight products, each powered by Back to Earth Skin’s proprietary ingredient Mineral Microbiome Clay ComplexTM (MMC ComplexTM) is Mineral Microbiome ClayTM enriched with a curated selection of nature’s finest ingredients. The clay is sustainably harvested from Kisameet Bay Clay Deposit is free from marine and industrial waste, providing an abundant source of minerals essential to skin health, including iron, calcium, magnesium, manganese, potassium and zinc.

In addition to the brand’s 100% natural products, Back to Earth Skin strives to offer the highest standard of sustainable packaging, with no secondary casing, direct print on primary containers, and an optimized footprint. All packaging is made from biodegradable materials, post-consumer resin (PCR), glass, and sugarcane.

“We are thrilled to have Chantal Kreviazuk join us as our brand ambassador,” said Kiley Routley, Back to Earth Founder. “Chantal is a natural fit for our brand; we believe that her passion for self-care and environmental stewardship will resonate with our customers and help us to engage even more individuals who are looking for natural, effective, and sustainable skincare solutions.”


Beauty Hub Magazine interviews Chantal Kreviazuk to chat about her experiences in Uganda, the importance of sustainable practices, and her work as a brand ambassador for Back to Earth Skin.