Under the leadership and ownership of Roger Gingerich, The Canadian International Fashion Film Festival is a celebration, exploring the diverse and shifting landscape of fashion in film and honouring some of the genre’s greatest. Fashion has always played an integral part in film. Only recently however, has fashion played a leading role in its very own genre.
As Fashion Weeks continue to navigate the ever-changing terrain, CANIFFF provides a unique platform for brands, filmmakers, designers, & creative industries to showcase their talent, brands, and services. This year, CANIFFF supported the fashion & film industry through our theme of “Community” in our Chats, Collaborations, Panels with industry leaders, & our Annual Awards Show.
“I feel the virtual revolution we are currently going through has pushed fashion films front and center as the medium for storytelling. After so many decades in the business of fashion, coupled with my love of film and cultural influences, it’s exciting to now have Canada being a leader on the Fashion Film Festival world stage. Toronto is uniquely situated to be the Canadian home for this unique creative platform, as it is one of the most culturally diverse cities in the world,” remarks CANIFFF CEO Roger Gingerich.
The fashion film is an intriguing anomaly these days – it is a niche subgroup of the short film genre. Fashion films are one of the most unique and fascinating forms of expression. Fashion films are pieces of content created by brands, designers, storytellers, and artists that include fashion as the main character or plays a supporting role. The films present new stories while also influencing consumer decision-making.
CANIFFF CELEBRATES ITS 2021 WINNERS
“HOW TO FALL IN LOVE” starring Pamela Anderson, wins Best Canadian Fashion Film.
Toronto, Canada – November 3, 2021 – The CANADIAN INTERNATIONAL FASHION FILM FESTIVAL (CANIFFF) just completed its 2021 Festival Edition, October 25th-27th.
This 2021 season, CANIFFF received hundreds of Fashion Film submissions, covering 44 countries. After weeks of deliberation, our prestigious international jury proudly awarded winners in 21 Fashion Film Categories. “HOW TO FALL IN LOVE”, featuring Pamela Anderson, took home the “Canadian Fashion Film” Award, while KILL – BURN earned 8 nominations, and won the coveted “Best Fashion Film” of the year. CANIFFF also continued to foster the next generation of Fashion Filmmakers through FREE submissions and a Student Award Category.
Best Fashion Film of the Year: KILL-BURN (Taiwan)
Best Director: LE BEAU MONDE (United Kingdom)
Best Brand: GUCCI x KEN SCOTT – METAMORPHOSIS (India)
Best Cinematography: JANNAH – A FIVE PETAL STORY (United Arab Emirates) Best Concept: MUSICAL CHAIRS: A BATTLE ROYALE (United States)
Best Editing: STORY – GIVE A DAMN (Israel)
Best Costume Design: ALEXANDER WANG – SISTERS (United States)
Best Set Design: DEENA LYNCH X CHRISTIAN LOUBOUTIN (Australia)
Best Hair: THE EYES (United States)
Best Makeup: EVERYTHING IS TEMPORARY (United Kingdom)
Best Performance: ALEXANDER WANG – SISTERS (United States)
Best Commonwealth Fashion Film: LOST TIME (United Kingdom)
Best Canadian Fashion Film: HOW TO FALL IN LOVE (Canada)
Best Eco Message: JORDEN (Canada)
Best Social Message: KILL – BURN (Taiwan)
Best Dance: BLOOM ON TIPTOE (Korea)
Best Music Video: HEROE (Canada)
Best CGI: LOST TIME (United Kingdom)
Best Original Music: TUSCANINI – A STORY OF TRADITIONS (Italy)
Best Narration: UNPOSTED (Japan)
Best Student Fashion Film: ANDROGYNE (Canada)
WINNER FOR BEST HAIR 2021
THE EYES – Directed by Bell Soto & Gabriel Pena
Hair by: Artist: Muriel van Cauwen
artdirector @bellsoto @gabrielpena2149
Models: @ny__models @alineweberoficial
A photographer get inspired on the streets of New York between fantasy and reality.
WINNER FOR BEST MAKEUP 2021
EVERYTHING IS TEMPORARY – Directed by Grant Gilbert & Jason G Wiley
Makeup by : Cassandra Scalia
Directed by Creative Studio @dblg_ldn
Audio Composition @ideosound
Camera Assistant @chosker1
Art Direction and Styling @betsyjohnson_
PA to Sakeema @ana1r1n
Assistant to Betsy @billieoneillqueenan
Styling Assistant @_scottstyling
Nails by Jewel
Commissioned by the British Fashion Council for London Fashion Week this film directed by DBLG, explores the re-emergence of the creative arts as part of the cultural re-opening of London. The film features a captivating performance from dancer and trans activist Sakeema, styled by fellow New Wave artist Betsy Johnson. A statement piece supporting emerging talent from the UK inspired by finding freedom in nature and dreaming of a new future.
WINNER FOR BEST FASHION FILM 2021
HOW TO FALL IN LOVE with PAMELA ANDERSON | ODDA MAGAZINE – Directed by Brock Newman
Hair by: Linda Refosco.
Makeup by: Allison Giroday
Stylist: Janet Adrienne
Starring @pamelaanderson and @thedarienmartin
Directed by: @brock.newman
Picture Car Coordinator: @vancityvette
Stylists: @janetadrienne & @georgiahassler72
Makeup Lead: @allisongirodaymakeup
Hair Assist: @ayme_
OFFICIAL JURY 2021
CANIFFF’s 2021 prestigious Official Jury included international Fashion & Film industry leaders.
Alan Gemmell – UK: Her Majesty’s Trade Commissioner for South Asia & British Deputy High Commissioner for Western India.
Tri Dao Phuc – VIETNAM: Founder of Yeah1 Group & VP for the Association of Southeast Asian Nations Fashion Designers.
Stephan Caras – CANADA: Fashion Designer.
Josh Wilson – UK: Executive Producer & Forbes 30 under 30.
Ajitesh Sharma – INDIA: International Award-Winning filmmaker.
Meiling – TRINIDAD: Caribbean Fashion Designer & Board of Directors for the Commonwealth Fashion Council.
David Jays – UK: Editor-in-Chief for Dance Gazette for the Royal Academy of Dance, Writer & Critic for Sunday Times & the Guardian.
Aline Bortoloti – MEXICO: Creative Director and Podcast Host.
Lorenza Morello – DUBAI: Fashion Lawyer.
Winning Highlights 2020
WINNER FOR BEST HAIR. NOMINATED FOR BEST HAIR. 2020
DIRECTOR: The Blink Fish
The Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) presents Behind the Curtain, the latest fashion film directed and produced by the Milan-based Creativity Factory The Blink Fish. Shot to celebrate Milan Fashion Week AW20/21, Behind the Curtain reveals the secrets of a truly unusual backstage in one long take. A flawless choreography by Laccio takes us through the preparations for a catwalk on the (strictly green) runway of Milano Fashion Week. The different looks of the models were carefully selected by stylist Giulia Sanna with a focus on supporting the local design scene by featuring a wide range of brands based in Italy, from emerging to more established, namely Annakiki, The Attico, L’Autre Chose, GCDS, MSGM, Paula CademarAct N°1, Annakiki, Arthur Arbesser, Blazé Milano, Calcaterra, DROMe, Fantabody, Giannico, GCDS, Gilberto Calzolari, Marco de Vincenzo, Marco Rambaldi, Nico Giani, Sara Battaglia, Stella Jean, Tiziano Guardini, Vìen and Vivetta. The Blink Fish and the Camera Nazionale della Moda Italiana have been collaborating since 2016, developing an increasingly strong online presence with fresh and relevant video content with each fashion season. Some of their most recent works, such as Start the Buzz, Be Ready and Waiting Room, have been internationally recognized, selected and awarded by several film festivals, including Berlin Commercial, Aesthetica Short Film Festival and the LA Fashion Film Festival. #CANIFFF2020
WINNER FOR BEST: COMMERCIAL, CONCEPT DIRECTOR. NOMINATED FOR BEST: COMMERCIAL, HAIR, PERFORMER, CONCEPT, CINEMATOGRAPHY, EDITING, DIRECTOR, FASHION FILM. 2020
DIRECTOR: Dean Alexander
COUNTRY: United States Featuring the fashion eyewear of Georgetown Optician, we are taken into a world of silence where eyes do the talking and quiet is zealously guarded. Set in the quietest library on Earth (a temple of hush), the film focuses on a tyrannical “Quiet Guard”, punishing patrons for the slightest sound. Unable to stand his harshness and communicating only with their eyes, the library patrons plot to take the library back – sparking a silent revolution! #CANIFFF2020
“I feel the virtual revolution we are currently going through has pushed fashion films front and center as the medium for storytelling.”
ABOUT ROGER GINGERICH
Recently, Roger Gingerich was appointed to the Board of Directors of the Commonwealth Fashion Council (CFC). Based in London, England, the CFC is a fashion body of 54 nations promoting fashion education, youth & gender empowerment, and responsibility. Gingerich, 54, also served eight years on the board of directors of Fashion Group International Toronto, including three years as its Regional Director. Furthermore, he sat on the board of directors of Canada Fashion Group Inc. which hosted the largest fashion weeks in Canada: Toronto Men’s Fashion Week and Toronto Women’s Fashion Week.
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