TONI&GUY Brings Punk-Poetic Hair to Maximilian Raynor’s London Fashion Week Show

Maximilian Raynor’s Spring/Summer 2026 show set the tone at London Fashion Week with a collection that wove together history, memory, and rebellion. Drawing on punk’s raw spirit while layering in personal storytelling, the designer presented looks that felt both deeply nostalgic and defiantly modern.

The Hair

The TONI&GUY Session Team, led by International Artistic Director Efi Davies, mirrored Raynor’s vision through hair that was equal parts romantic and bold. Working with each model’s natural texture, the team crafted three key styles: soft waves with heart-shaped framing, voluminous beehives for structure, and high-impact finishes that amplified the collection’s fearless energy. The LABEL.M Fashion Edition Ultimate Hairspray was the hero product, ensuring hold and drama throughout the show.

The Collection

At the heart of the collection was a narrative born from the Midlands, where Raynor imagined a boy discovering family photographs and dreaming of a surreal retro party. His ancestors from a 1940s RAF pilot to a skeletal 1920s flapper, mingled with Mods, schoolgirls, and factory workers. These influences surfaced in houndstooth coats, leopard print shirts, mid-century twin sets, and workwear-inspired aprons, seamlessly blending the domestic and the rebellious.

The show wasn’t just fashion; it was a meditation on memory, heritage, and identity. By reworking personal history into punk-inspired design, Raynor created a collection that felt as intimate as it was theatrical, and one that positioned him firmly as a designer to watch.

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