The Social Impact Leader Redefining Safe Transitions for Survivors of Domestic Abuse

In moments of profound transition, safety is not a luxury; it is a necessity. This winter, Shelter Movers reached a deeply significant milestone: 10,000 survivor relocations across Canada in less than ten years. In a single, coordinated weekend effort, nearly 100 volunteers across British Columbia, Ontario, New Brunswick, and Nova Scotia supported 45 survivors, many with children, as they moved into safe, secure homes.

These numbers represent far more than logistics. They reflect thousands of decisions made in silence, moments of courage taken under extraordinary risk, and communities stepping in where systems often fall short. Shelter Movers exists to address one of the most dangerous gaps in the survivor journey, the act of leaving.

Filling a Critical Gap in Survivor Support

For individuals fleeing intimate partners or family abuse, leaving is often the most perilous moment. Survivors may be forced to choose between safety and their possessions, their children’s belongings, their pets, or cherished items that anchor identity and stability. Shelter Movers eliminates that impossible choice by providing free, confidential moving and storage services, ensuring survivors can leave with dignity intact.

Demand for these services has nearly tripled in recent years. Moves are becoming longer, more complex, and increasingly require security planning and police coordination. Shelter Movers’ Greater Toronto Chapter alone now facilitates an average of 45 moves per month, with rising requests from seniors separating households that may have been intertwined for decades. Abuse does not discriminate by age, income, or profession, and neither does the need for support.

More Demand, Longer Moves, & Higher Risk

Ashley, Operations Manager of Shelter Movers’ Greater Toronto Chapter, has seen demand for services almost triple in the past nine years. “In our first year, we averaged twelve moves a month,” Ashley says, “not only are we doing nearly three times the moves now, but we are seeing an increase in moves requiring security and police escorts, in addition to moving distances getting longer.”

As awareness about Shelter Movers’ services has spread in Southwestern Ontario, the Chapter has also found that it receives many requests for moves from a very specific demographic: Seniors. “Intimate partner violence affects folks from all walks of life,” says Ashley, “so it’s not that other Chapters don’t plan moves for seniors, it’s just that we’re seeing many more of them these days. Those moves require a particular level of care and attention, not to mention longer move times, as some of these survivors are separating households that have been enmeshed for decades.” 

“Supporting survivors as they rebuild their lives isn’t just an honour, it is a profound responsibility,” says Courtney, the Director for Shelter Movers’ Greater Toronto Chapter. “Walking with them, even on this small part of their journey, is something I will never take lightly.”

Stats About Domestic Abuse in Canada

  • Every 2 days, a woman or girl is killed in Canada, most often at the hands of an intimate partner or family member.
  • 1 in 3 Canadians report experiencing abuse before the age of 15.
  • The home is the most likely place for women in Canada to experience violence.
  • 83% of people who experience violence are women.
  • Children who witness violence in the home have at least twice the rate of psychiatric disorders as children from non-violent homes.
  • For Indigenous women and girls, intimate-partner violence is 6 times more likely to have fatal outcomes.
  • A 2023 Statistics Canada report shows that family violence against children, youth, and seniors has reached the highest recorded level since tracking began in 2009.

This Beauty Hub Magazine feature is informed by an in-depth interview with Shelter Movers founder Marc Hull-Jacquin, which reflects our ongoing commitment to amplifying resources that protect, empower, and support women within the beauty industry and beyond.

The Beauty Industry as a Point of Trust and Intervention

Within the beauty industry, few spaces offer the level of trust and confidentiality found in salons, studios, and treatment rooms. For many clients, their stylist, esthetician, or nail technician is a consistent presence, someone who notices changes before others do. Emotional withdrawal, anxiety, controlling communication from a partner, unexplained injuries, or sudden requests for secrecy can all be quiet indicators that something is wrong. Our clients generally trust us enough to confide in the most personal details about their lives.

Beauty professionals are not expected to diagnose or intervene, but they can offer support by

  • Listening without judgment or urgency
  • Allowing clients to share only what they choose
  • Keeping information discreet and non-confrontational
  • Gently letting them know that confidential help exists if safety ever becomes a concern

Having a small card, a private resource list, or a QR code available in a discreet space can make an immeasurable difference. In urgent situations, professionals can suggest Shelter Movers as a trusted, no-cost option that works collaboratively with shelters and support agencies to plan safe, confidential exits.

When the Professional Is Also the Survivor

It is equally important to acknowledge that the beauty industry itself is largely powered by women. A significant percentage of salon owners, independent stylists, and wellness practitioners may be navigating intimate partner or family abuse behind the scenes, often while maintaining full client schedules and financial responsibility for businesses or households.

Entrepreneurship does not protect against abuse. In some cases, it complicates leaving. Visibility in the community, shared finances, or reliance on a physical business space can make escape feel impossible. Knowing that organizations like Shelter Movers exist, for clients and for professionals, creates an essential layer of reassurance. 

Support is not conditional. Safety is not something that must be earned.

The Discreet Process

After careful planning, move teams will arrive at a survivor’s home in unmarked vehicles and moving trucks, methodically packing and loading personal items and furniture. Within hours, everything is packed, transported, and delivered to the survivor’s new, secure home.

Volunteers: The Helping Hands

Shelter Movers provides the plan, and GTA volunteers create the lifeline. “This is a community-supported solution,” says Courtney, “our volunteers work together to create the change they want to see in their own communities.” Shelter Movers fills a critical gap in support services, offering vital assistance to survivors who would otherwise be confronted with the daunting prospect of losing everything should they flee their abuser.

“Recognizing that our organization has now completed 10,000 moves across Canada is very bittersweet,” says Courtney, “I couldn’t be more proud of the work we’ve done to help survivors, and yet I know there are still more folks to help than we currently have the capacity to support.”

Moving Forward, Together

Shelter Movers’ Power In Every Move campaign reminds us that collective action does not always require grand gestures. Sometimes, it is a conversation held gently. A resource shared discreetly. A community choosing to notice, and to care.

For the beauty industry, this is an invitation to recognize its unique position, not only as a space of transformation and confidence, but as a potential gateway to safety and support.

You found the courage to leave. We’ll find the hands to help.

“Supporting survivors as they rebuild their lives isn’t just an honour, it is a profound responsibility,” says Courtney, the Director for Shelter Movers’ Greater Toronto Chapter. “Walking with them, even on this small part of their journey, is something I will never take lightly.”

How to Get Involved

Salons and Solopreneurs

Starting this spring of 2026, you can participate in Beauty Hub Magazine’s initiative to help take action for these women in need. We are currently working with Shelter Movers to create discrete small signage with a QR code that will direct someone to the support website. Once you have acknowledged that your client needs help, you can simply direct them to the sign to learn more.

Contact cheryl@beautyhubmagazine.com for more information.

Donations

“A $20 donation covers the cost of gas for an entire move,” says Catie, Senior Director of Philanthropy at Shelter Movers. “We’re very fortunate that our partnerships with local businesses help us keep our costs low. However, we do rely on the generosity of donations to make sure our services remain totally free for survivors. A $35 donation covers all of the boxes and tape for a survivor, and just $75 supports storage costs for those families who need a place to keep their belongings safe while they rebuild their lives. 

Donate: ShelterMovers.com.

Salon Support in the US with the PBA

For those reading this who live in the US, the Professional Beauty Association has founded a program called CUT IT OUT, dedicated to building awareness and training salon professionals to recognize the signs of domestic violence and to assist those in crisis. There, you can register for free online training provided by PBA and download a Domestic Violence Awareness Guidebook by Shear Haven and Pivot Point.

About Shelter Movers

Shelter Movers is a national charity that provides moving and storage services at no cost to individuals and families fleeing abuse. Shelter Movers is the only service of its kind in Canada. Since its inception, Shelter Movers’ Greater Toronto Chapter has been instrumental in supporting survivors of intimate-partner and family violence across the Greater Toronto area.

Through partnerships with over 40 local community agencies and more than 30 local business partners, as well as a social enterprise with Firemen Movers Inc., the Greater Toronto Chapter facilitates an average of 45 moves each month, positioning them to move over 540 families to safety in 2026 – all for free.

A Founder’s Vision, A National Movement

Marc Hull-Jacquin, MA, MSM

Founder | Chief Executive Officer

Shelter Movers – Transit Secours

Shelter Movers was founded in 2016 by Marc Hull-Jacquin, whose background in social justice and public policy shaped an innovative, survivor-centred solution. Today, the organization operates in 14 major Canadian cities, powered by more than 1,000 trained volunteers and extensive community partnerships. It remains the only service of its kind in Canada.

A passionate social justice leader, Marc founded Shelter Movers in 2016 while on parental leave with his daughter. Confronted by the very real dangers survivors face when leaving an abusive situation, he developed an innovative, survivor-centred moving service designed to provide safety, dignity, and logistical support at a critical moment of transition.

Before founding Shelter Movers, Marc spent 15 years working in government relations, program evaluation, and policy development, advising public and private sector organizations, including Enbridge, the Senate of Canada, and numerous nonprofit institutions.

Marc is a recipient of the Governor General’s Meritorious Service Medal and serves on several boards. He holds a Master’s degree in Anthropology and lives in Toronto, Canada, with his wife, Meghan, and their three lively children.

As the organization continues to grow, so does the opportunity for industries rooted in care, like beauty and wellness, to play a role in awareness, education, and quiet advocacy.