The New Masculinity: What the Pinterest 2025 Men’s Trend Report Tells Us About Gen Z and Millennial Men
Forget the stereotypes. According to Pinterest’s first-ever Men’s Trend Report, today’s male Pinners—especially Gen Z and Millennials—are rewriting the rules of masculinity with a bold, refreshing twist. From pilates and skincare to AI design and nail art, men are embracing their interests with intention, creativity, and authenticity.
Here’s what’s trending in 2025—and what it says about the future of self-expression, wellness, and identity for modern men.
Wellness Is the New Status Symbol
Men are prioritizing health, not just hitting the gym. Holistic fitness trends are exploding, with Pilates searches up by over 300%. From “Pilates body” to “Pilates outfit,” the aesthetic and physical benefits are gaining traction quickly.
Rock climbing is also scaling the ranks—literally. “Climbercore” and searches for bouldering, wall climbing, and rock aesthetics are booming, along with a surge in interest around hydration hacks and functional foods (think electrolytes and coconut water).
Top Trending Searches:
- Pilates body +130%
- Rock climbing aesthetic +95%
- Electrolytes +45%
- Hydration tips +50%
Grooming, Skincare & Self-Care Go Mainstream
Men are investing in their appearance, and they’re proud of it. Pinterest reports that half of Gen Z and Millennial men on the platform say they care about how they look, and they’re not afraid to explore.
Searches for healthy hair routines (+45%), dry skin care, and even male makeup (+50%) are spiking. Nail art, tooth gems, and “buff and shine” manicures for men are redefining what it means to be well-groomed in 2025.
Top Trending Self-Care Topics:
- Healthy hair routine +45%
- Male nail art designs +115%
- Niacinamide serum +35%
- Tretinoin +40%
- Buff and shine nails +45%
Style Gets a Subversive Upgrade
Gone are the days of cookie-cutter men’s fashion. This year’s male Pinners are mixing aesthetics with confidence, creating a fusion of vintage, goth, grunge, and “older brother core” looks.
Fashion is the #1 reason Gen Z men use Pinterest, and it’s easy to see why. From faded beard styles (+205%) to men’s ring aesthetics, they’re blending classic staples with a modern edge.
Noteworthy Aesthetics:
- Vintage grunge +50%
- Older brother core +95%
- Faded beard styles +205%
- Jorts outfit +135%
The Rise of Tech-Forward Thinkers
Men on Pinterest aren’t just pinning outfits—they’re planning their financial futures and geeking out on next-gen tools. From 3D printer designs (+1210%) to AI video editing (+800%), tech-savvy Pinners are engaging with the cutting edge.
And they’re investing smart, too. Searches for investment apps, stock strategies, and budget planning are on the rise as men map out their personal and financial goals.
Smart Guy Searches:
- Investment app +620%
- AI video +800%
- Budget planning +285%
- Coding tutorials +265%
Gen Z Gamers & Millennial Dads: Two Sides of the Pinterest Coin
The report shows a clear generational split: Gen Z men (ages 18-27) are leaning into gaming culture (League of Legends, Roblox avatars, and character design are hot topics), while Millennial men (ages 28-43) are exploring fatherhood and home decor.
Millennial dads are curating “milestone pictures” (+415%) and “smart parenting” ideas (+125%), signalling a new era of conscious, stylish, and emotionally aware parenthood.
A New Kind of Masculinity Is Here
Pinterest’s 2025 report paints a clear picture: modern masculinity is fluid, expressive, and deeply personal. Men are using platforms like Pinterest not just to dream, but to build better lives, healthier bodies, and more meaningful identities.
For brands, creators, and anyone marketing to this audience, the message is loud and clear: Meet men where they are, with authenticity, intention, and inspiration.
