The Future of Color Care: “Gloss Up Glow Up” by Andrew Smith & milk_shake
Renowned award-winning colorist and milk_shake® Global Artistic Ambassador Andrew Smith introduces his newest creative venture, “Gloss Up Glow Up”—a collection that celebrates radiance, health, and the refined art of luminous color. The collection debuts alongside milk_shake’s latest innovation, The Gloss—an acidic demi-permanent color range formulated to enhance shine, enrich tone, and revitalize the hair’s condition with every application.
A member of the British Hairdressing Awards Hall of Fame, Smith has long been revered for his glossy, light-reflective finishes that bring a couture sensibility to color. His clients, he notes, are often stunned by the transformation.
Captured through the lens of acclaimed photographer Richard Miles, “Gloss Up Glow Up” merges high-fashion artistry with technical precision, creating imagery that mirrors the vibrancy and depth of The Gloss itself.
The Science of Shine
At the heart of milk_shake’s The Gloss is acidic pH technology, which seals the cuticle to lock in color while maintaining the hair’s integrity. This innovation results in smoother, stronger, and visibly glossier strands. Each formula is ammonia-free, enriched with hyper-fermented prickly pear and organic blueberry extract for antioxidant protection, an amino acid complex to reinforce strength, and sunflower seed oil to nourish and combat frizz.
The result is hair that looks—and feels—exceptionally healthy: vibrant, glossy color with mirror-like shine.
A Palette for Creative Expression
The expanded shade range offers colorists limitless creative opportunity. Smith’s own signature formulas showcase the depth and brilliance achievable with The Gloss:
- Red Formula: Root shadow 5.5/5M Mahogany; Mid-lengths/ends 7.66/7RR Intense Red; Highlights 6.66/6RR Intense Red
- Blonde Formula: Base 10.4/10NC Natural Copper; Creative placement 9.44/9CC Intense Copper
- Copper Formula: Base 7.44/7CC Intense Copper; Creative placement 6.46/6GR Gold Red
With 59 expertly crafted shades spanning seven tonal families and a neutral option, The Gloss enables professionals to tone, blend regrowth, refresh color, and cover up to 50% grey—while improving the condition of the hair with every service.
Beyond Color: A Treatment Experience
Far more than a traditional color gloss, The Gloss bridges the gap between treatment and tone. Each application not only deposits beautiful color but also nourishes, conditions, and revitalizes—leaving hair that’s shinier, softer, and more resilient.
Perfect for toning, enhancing shine, or restoring balance post-color, this new collection invites stylists to redefine their color services through care-driven artistry.
The milk_shake® Gloss Collection is now available in select salons and through professional distributors. For stylists and clients seeking elevated shine, enriched tones, and impeccable hair health, this launch marks the next evolution in modern color care.
Explore more at www.milkshakehair.com.
ABOUT milk_shake®
milk_shake® is a complete line of professional haircare, color, and styling products inspired by nature and designed to enhance the natural beauty of hair. Known for its effective formulations and indulgent sensorial experiences, milk_shake® brings the best of self-care and haircare together in one delightful package. www.milkshakehair.com
