STMNT is grounded in the idea that everyone has an authentic statement to make and people should stand up for what they believe in.

STMNT Grooming Goods

New Lifestyle-Driven Professional Grooming Brand 

Created by Pioneers of Modern Barbering

Creators Sofie Pok, Julius Arriola, and Miguel Gutierrez Developed Products to Make a STMNT championing individuality, confidence, and freedom of expression

A new creator-driven brand offering a range of high-performing grooming goods with superior formulas designed to be accessible to all regardless of gender or style. Created and collaborated by a team of disruptors in the barbering industry, creators Sofie Pok aka STAYGOLD @STAYGOLD31, Julius Arriola aka JULIUS CVESAR @JULIUSCAESAR, and Miguel Gutierrez aka NOMAD BARBER @NOMADBARBER collaborated on the STMNT collection to contribute and rewrite the standards of grooming. 

Made up of four lines, one specifically curated by each creator and a general care line, the STMNT collection features 14 products ranging from shampoos, conditioners, and all-in-one care products to pomades, sprays, and powders for both long and short styles.


The 5-piece line up of high-performing care products is designed to create the perfect canvas for styling. The STMNT Care core collection includes STMNT Shampoo, STMNT Conditioner, STMNT All-In-One Cleanser, STMNT Beard Oil, and a STMNT Bath & Body Cleansing Bar. STMNT goes beyond the product, this is a brand with a purpose.