“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” – Leatrice Eiseman. Executive Director, Pantone Color Institute™

Pantone 2024 Color of the Year Peach Fuzz

The Relationship Between Culture and Color

Color holds a profound influence on our emotions, shaping our perceptions and reactions in various contexts. Different colors can evoke specific feelings and moods, creating a psychological and emotional impact. For instance, warm tones like red and orange are often associated with energy, passion, and excitement, while cooler hues like blue and green tend to convey calmness and tranquility. The psychological phenomenon known as color psychology suggests that certain colors can stimulate or soothe our minds, affecting our emotional well-being. The way we respond to colors is subjective and can be influenced by cultural and personal experiences, making color a powerful tool in design, branding, and creating environments that resonate with our emotional states.

For Pantone to arrive at the 2024 selection each year, the team of global color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, aspirational travel destinations, new lifestyles, playstyles, or enjoyable escapes, as well as socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms, and even upcoming sporting events that capture worldwide attention.

PANTONE 13-1023 Peach Fuzz Captures Our Desire To Nurture Ourselves and Others

Peach Fuzz is a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul. At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future. We are reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it. That in a world which often emphasizes productivity and external achievements, it is critical we recognize the importance of fostering our inner selves and find moments of respite, creativity, and human connection amid the hustle and bustle of modern life. 

As we navigate the present and build toward a new world, we are reevaluating what is important. Reframing how we want to live, we are expressing ourselves with greater intentionality and consideration. Recalibrating our priorities to align with our internal values, we are focusing on health and wellbeing, both mental and physical, and cherishing what’s special — the warmth and comfort of spending time with friends and family, or simply taking a moment of time to ourselves. 

With that in mind, this year Pantone chose a color that could focus on the importance of community and coming together with others and, our desire to be close to those we love and the joy we get when allowing ourselves to tune into who we are and just savor a moment of quiet time alone. It needed to be a color whose warm and welcoming embrace conveyed a message of compassion and empathy. One that was nurturing and whose cozy sensibility brought people together and elicited a feeling of tactility. One that reflected our feeling for days that seemed simpler but at the same time has been rephrased to display a more contemporary ambiance. One whose gentle lightness and airy presence lifts us into the future.

What is the Meaning of Peach Fuzz as a Color Emotion?

Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration. A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness. An appealing peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, heal and flourish from. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth. Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity. While centred in the human experience of enriching and nurturing the mind, body, and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful, bringing beauty to the digital world.   Poetic and romantic, with a clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been refashioned with a contemporary ambiance.

Peach Fuzz 13-1023 in Hair and Beauty

A contemporary peach with depth whose gentle lightness is understated, Peach Fuzz 13-1023 adds an ethereal, reflective finish to hair and creates a natural rosy glow flattering complexions across a large variety of undertones. A surprisingly versatile shade, Peach Fuzz 13-1023 enlivens the skin, adding soft warmth to eyes, lips, and cheeks making all who wear it appear more healthy. Fresh and youthful when paired with earthy browns and dramatic when paired with deep reds and plums, the Pantone Color of the Year 2024 opens the door to a wide assortment of lipstick, blush, skin tone, and contouring options. Expressing a message of tenderness, nail designs incorporating Peach Fuzz 13-1023 is romantic, innocent, and sweet.

Color trends are a necessary and influential aspect of beauty and fashion, driving consumer appeal, fostering creativity, and reflecting the pulse of societal and cultural shifts. Staying current with color trends is not just a trend itself; it’s a strategic imperative for those in these industries seeking to thrive and evolve in a competitive market.