OLAPLEX Launches No. 8 Bond Intense Moisture Mask
OLAPLEX launches first patented bond-building reparative hair mask scientifically proven to add 2x more shine, 4x more body, and 6x more smoothness
100% free of sulfates, phthalates, parabens, or gluten. Vegan. Color-safe.
OLAPLEX, the brand that singlehandedly created the bond building hair category, is excited to launch No. 8 Bond Intense Moisture Mask, its FIRST at-home reparative hair mask. Infused with OLAPLEX’s multi-patented revolutionary ingredient – Bis-Aminopropyl Diglycol Dimaleate, this highly concentrated formula is scientifically proven to add 2x more shine, 4x more hydration, 6x more smoothness for all hair types after just one use*. A certified clean formula, No. 8 Bond Intense Moisture Mask delivers smooth, shiny and moisturized hair with body in just ten minutes. In consumer tests, 94% of consumers saw more body after just one application**. The innovative packaging includes an air-less pump for measured dosing and less waste.
“From the very beginning, OLAPLEX has been a brand that has pioneered the hair care industry with our breakthrough scientifically proven technology,” said JuE Wong, Chief Executive Officer of OLAPLEX. “With the launch of our first at-home hair mask, we continue to bring our state-of-the-art patented formulas to market to repair hair from the inside out for noticeably hydrated, stronger, shinier and smoother hair.”
All OLAPLEX products contain Bis-Aminopropyl Diglycol Dimaleate – the ingredient with over 100 worldwide patents that created the bond building hair care category and is exclusive to OLAPLEX. This technology penetrates the hair shaft working on the entire hair structure to rebuild the hair throughout. It builds a permanent bridge between the disulfide bonds. At the same time, it lessens and/or eliminates damage caused by molecules that eat protein from the hair by working faster than the damage can occur.
Along with our breakthrough ingredient, Bis-Aminopropyl Diglycol Dimaleate, No. 8 Bond Intense Moisture Mask consists of high-quality ingredients normally found in skin care products including ceramides and hyaluronic acid. These all help to deeply moisturize the hair just like they do the skin. Afterall, the scalp is an extension of the skin and the healthier the hair looks, the better it looks when its styled. This highly concentrated reparative hair mask also contains botanical ingredients like avocado oil, meadowfoam seed oil, rice bran oil, rose hip seed extract, and sunflower seed oil which are all well known to hydrate the hair for additional moisture and shine.
Since its founding, OLAPLEX has been proud to be non-toxic, cruelty-free, and vegan. OLAPLEX is free of over 50 questionable ingredients including Sulfates (SLS & SLES), Parabens, Phthalates, Phosphates, along with the other hard-to-pronounce toxins. All OLAPLEX products have The Clean at Sephora seal. It is proud of its continued commitment to reduce their secondary packaging and not add to their carbon footprint.
To use: Apply to clean, damp hair mid-length to ends, sparingly on the roots. For shoulder length hair, start with two pumps. Use more for longer, thicker hair and less for shorter hair. Work through hair with your fingers, leave on for 10 minutes, then rinse fully and style as usual. For best results, use weekly. For deepest repair, use weekly with No. 0 Intensive Bond Building Treatment and No. 3 Hair Perfector.
OLAPLEX No. 8 Bond Intense Moisture Mask (3.4 fl. oz/100 ml) retails for $28.00 and will launch exclusively on April 6, 2021 at www.olaplex.com and on the Sephora mobile app.
Our humble beginnings started in a California garage, and since 2014, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.” Today, OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Our exclusive scientifically proven technology restores damaged and compromised hair by repairing it from the inside out with our single multi-patented ingredient, Bis-Aminopropyl Diglycol Dimaleate. Simply put, this first-of-its-kind ingredient works two-fold to protect the hair from damage while simultaneously also being able to re-link the disulfide bonds back together. For all hair types, it provides immediate results to repair the 5 types of damage including chemical services, heat styling, mechanical damage, environmental damage and lifestyle or physiological changes.