by Evelyn Albanese
Running an environmentally friendly business helps reduce your impact on the environment and preserves natural resources. Olaplex has made developing and maintaining sustainable products that provide environmental, social and economic benefits while protecting public health and environmental resources their key practice.
Sustainable packaging is important because it reduces the ecological footprint of all the stages in the product’s life cycle. It helps both the producer and the consumer reduce their environmental impact. Olaplex uses recycled materials and raw ingredients which support small production facilities and biodiversity. The brand has also limited their secondary packaging, which has allowed them to maintain their clean and well status.
All of their ingredients meet high requirements of sustainability and low environmental impact. Their manufacturing and laboratory facilities use the latest technology available to reduce environmental damage. Some of the key initiatives to note are preventing 7000 Mt or 15mm pounds of GHG from being emitted into the environment, saving 23 mm gallons of water which is equivalent to providing 73k households average water consumption, saving 17k trees from being cut down and 9k acres of US land from being deforested.
Sustainability is the future and Olaplex is ahead of the curve. Sustainability affects all aspects of a business, from production to distribution to consumer popularity. Companies that succeed in these areas, such as Olaplex, will have to start today.