Red is the Color of Love
Canadian beauty brand, Fancy Face, founded by internationally renowned beauty expert Brittany Gray, announced today the launch of its first-ever matte red lipstick shade, “Give Love”, to mark the holiday season. The eponymous beauty brand celebrates the made-in-Canada holiday lipstick with a one-for-one give-back partnership with Canadian national charity HopeTotes.
“The name ‘Give Love’ was born out of the idea to give back to the community in perpetuity,” states Brittany Gray, Founder, and CEO, Fancy Face. “We perfected this red shade of lipstick to ring in the holiday season and to help thousands of women in need receive essential goods across the country.”
With the sale of every ‘Give Love’ lipstick shade, Fancy Face will donate one full tote bag of women’s essentials to HopeTotes, a Canadian charity working to provide essential goods to women’s shelters across Canada. Extending in perpetuity, Fancy Face will continue the partnership past the holiday season to mark their dedication to philanthropic initiatives.
The singular red lipstick will join the brand’s current offering of ethically manufactured top of the line vegan brushes, beauty balms, eye masks, and various non-comedogenic, paraben-free, and hypoallergenic cosmetics – intended to offer an inclusive edited collection of products for daily use.
HopeTotes is a non-registered Canadian charity, which provides everyday essentials to women in need, by assembling gift bags of health and hygiene products delivered to women’s shelters across Canada. Working to help alleviate over 3000 women per night, a HopeTote serves as a complete care package to an arriving recipient. The content, tucked into a beautiful hand-made tote, is a gesture of personalized care and support during a sensitive and difficult time.
Fancy Face “Give Love” lipstick will be available at the brand’s e-commerce platform www.fancyface.ca