milk_shake® The Gloss: The Future of Color and Care

Introducing milk_shake® The Gloss — a new generation of acidic, ammonia-free demi-permanent color designed to transform every color service.

Formulated with hyper-fermented prickly pear, organic blueberry extract, and an amino acid complex, The Gloss seals the cuticle to lock in tone, enhance shine, and strengthen hair from within. Its acidic pH maintains the hair’s natural integrity while delivering vibrant, luminous color that lasts up to 20 washes.

With 59 shades across seven tonal families plus a neutral option, The Gloss offers endless creative possibilities; perfect for toning, blending regrowth, boosting shine, and improving overall hair health.

Discover The Gloss at select salons and milkshakehair.com.