MERIT’s Signature Bag Gets Its First Redesign Since 2021

The Signature Bag just got a redesign, the first full update to the accessory since it debuted in 2021. The bag keeps its recognizable shape but moves to a more refined structure and the brand’s signature slate blue, a shift shaped by customer feedback and five years of evolution.

“The Signature Bag marries fashion and everyday beauty, a natural extension of MERIT. The bag makes sense in our world,” said Lola Gonzalez Marra, VP of Creative.

“MERIT turned five at the start of 2026, and that milestone made us think deeply about where we’ve been and where we’re going. There were some things we wanted to double down on and some that felt due for a refresh. The decision to reinvent the Signature Bag was a mix of customer feedback, functionality, and also keeping with the brand’s visual evolution,” said Aila Morin, CMO.

A Bag With a Resale Market

More than 700,000 Signature Bags have shipped, with limited editions built alongside Proenza Schouler, TOVE, and Brandon Maxwell. Demand has carried it onto resale markets, a rare feat for a beauty accessory.

The bag was designed to live beyond the makeup routine, as an everyday accessory in its own right. The redesign changes the shape and color. The purpose stays the same.

Where to Get It

The redesigned Signature Bag is available now at meritbeauty.com.