MERIT Beauty’s Iconic Flush Balm Just Got a Major Glow-Up

MERIT Beauty is giving your cheeks (and your makeup bag) something to celebrate. The brand’s cult-favorite Flush Balm, a hydrating, sheer cheek color beloved for its natural, dewy finish, has just expanded its wardrobe with five brand-new shades: Le Bonbon, Lusitano, Postmodern, Bespoke, and Archival. And, due to popular demand, MERIT has also revived a fan favorite from the original lineup: Terracotta.

With one Flush Balm sold every 30 seconds in 2024, it’s no surprise this multitasking blush balm has earned its place as MERIT’s most editorially-awarded product, racking up 12 industry accolades. Loved for its skin-loving formula, easy-to-blend texture, and lit-from-within glow, Flush Balm is the kind of product that makes “no-makeup makeup” look effortlessly elevated.

The new lineup now boasts 13 stunning shades, with Terracotta quickly claiming the top spot as the brand’s best seller. And if you’re a collector or MERIT superfan, you probably already heard about Les Bonbons—the limited-edition mini set that sold out almost instantly after launch. But don’t worry—there’s still a chance to snag The Vault, a coveted box of 12 full-size Flush Balms (yes, every shade but Terracotta) for the ultimate color wardrobe.

Whether you’re adding a single new shade to your routine or collecting the entire Vault, Flush Balm is that universally flattering, swipe-and-go staple that brings an instant healthy flush—no brushes, no fuss: just creamy color, glowing skin, and a reason to smile.