Love Ur Curls Launches Bond Repair Treatment Mask
Love Ur Curls has launched the Bond Repair Treatment Mask, a professional-grade rinse-off treatment built around TriBond Repair Complex, a first-to-market vegan protein engineered to match human keratin. Clinically tested on bleached hair, it delivers 55% stronger strands after a single three- to five-minute application, outperforming 20 uses of the category-leading bond repair product.
Hair damage has always been managed rather than reversed. Masked, smoothed, conditioned to appear healthier while the internal structure stays compromised. Heat, bleach, color, chemical processing and daily styling break down the protein and bonds that give hair its strength and elasticity. Love Ur Curls built the Bond Repair Treatment Mask to rebuild that structure, not disguise it.
What is TriBond Repair Complex
TriBond Repair Complex pairs a precision fermented, human-identical vegan protein with advanced bond-building technology. Keratin makes up nearly 90% of the hair cortex, and this protein is engineered to mirror its exact structure, small enough to penetrate the cortex instead of sitting on the cuticle. The protein fills the physical gaps left by lost keratin, while the bond builder forms new ionic and hydrogen bonds that stabilize the keratin still there. Protein replaces. Bonds reconnect. Curl pattern returns.
The Restorative Complex handles conditioning
Structural repair treatments typically trade off conditioning. The Bond Repair Treatment Mask pairs TriBond Repair Complex with a Restorative Complex built from shea butter and avocado oil for internal flexibility and moisture retention, moringa oil and murumuru butter to smooth the cuticle and ease detangling, jojoba oil for a breathable seal, rosemary oil and vitamin E to defend against oxidative stress, and provitamin B5 with aloe vera to lock in moisture and prevent post-protein brittleness.
The clinical results
- 55% stronger hair after one use
- Up to 93% stronger hair with continued use
- 5.7x more strengthening than the leading bond repair product in a single use
- Treated hair exceeded the structural properties of untreated virgin hair after 5, 10 and 20 applications
- Testing conducted via clinical instrumental testing on 3x bleached human hair
Price and availability
The Bond Repair Treatment Mask (200 mL) is $74 CAD as a limited-time launch offer, available now at loveurcurls.ca. All Love Ur Curls products are vegan, gluten-free, and Leaping Bunny certified, formulated without sulfates, silicones, parabens, phthalates and synthetic dyes.
About Love Ur Curls
Love Ur Curls is the flagship curl care line of LUS Brands, founded in 2017 as a Canadian direct-to-consumer brand built to simplify textured hair routines. Backed by Y Combinator (W2018) and other leading investors, the company has shipped over 10 million bottles of its curl care products globally.
“We wanted to create a first-of-its-kind bond repair treatment mask, and we’re thrilled to be the first brand to bring this new technology direct to consumers,” said Sahar Saidi, Founder and CEO of LUS Brands. “The Bond Repair Treatment Mask works within the hair fibre to help rebuild what damage has taken away. We’re also incredibly proud that third-party clinical testing has proven that our new proprietary formula outperforms the market-leading bond repair treatment in just one use, making professional-grade, high-performance repair both effective and easy to incorporate into a routine at home.”
FAQ
What is the Bond Repair Treatment Mask?
It’s a professional-grade, rinse-off hair treatment from Love Ur Curls built around TriBond Repair Complex. It rebuilds damaged hair from the inside using a human-identical vegan protein paired with bond-building technology, rather than coating the strand.
What is TriBond Repair Complex?
It’s the proprietary technology at the core of the mask. A precision fermented vegan protein engineered to match human keratin fills gaps left by damage, while a bond builder forms new bonds that stabilize the keratin already in the hair.
How much stronger does hair get after one use?
Clinical instrumental testing on 3x bleached human hair showed 55% stronger hair after a single three to five-minute application, and up to 93% stronger with continued use.
How does it compare to other bond repair treatments?
Testing showed the Bond Repair Treatment Mask delivers 5.7x more strengthening in one use than the leading bond repair product on the market.
Is the protein in the formula vegan?
Yes. The protein is precision fermented rather than animal-derived, and is engineered to be structurally identical to human hair keratin.
What’s in the Restorative Complex?
Shea butter, avocado oil, moringa oil, murumuru butter, jojoba oil, rosemary oil, vitamin E, provitamin B5 and aloe vera, formulated to keep the hair conditioned while the protein and bond technology do the structural repair.
How much does the Bond Repair Treatment Mask cost?
It’s $74 CAD for 200 mL, currently offered at a limited-time launch price at loveurcurls.ca.
Is it safe for bleached or color-treated hair?
Yes. It was clinically tested specifically on bleached human hair, and after repeated applications, treated hair exceeded the structural properties of untreated virgin hair.
