“This collaboration merges L’Oréal Paris’s focus on individual women’s worth, seeing their own value, with Brunette the Label’s expertise in community-building,” she shares. “The resulting Sisterhoodie serves as a vehicle for confidence and self-expression, marking a unique meeting point for beauty and fashion.” – Sarah-Anne Ducreux, General Manager of L’Oréal Paris Canada
L’Oréal Paris x Brunette the Label Launches the Sisterhoodie for International Women’s Day
As International Women’s Day approaches on March 8, L’Oréal Paris Canada is celebrating confidence and collective empowerment with the launch of its first-ever limited-edition Sisterhoodie.
For the first time, the iconic “Worth It” sweater famously worn by celebrities including Kendall Jenner and Gillian Anderson will be available to Canadians through this exclusive drop. Beyond merchandise, the Sisterhoodie represents a cultural meeting point among beauty, fashion, and female solidarity.
A Collaboration Rooted in Empowerment
The Sisterhoodie is the result of a collaboration with Canadian brand Brunette the Label, founded by Miriam Alden. Known for its signature “Babes Supporting Babes” ethos, Brunette the Label has built its identity around community-driven confidence and authentic connection.
For Alden, the collaboration felt instinctive.
“This collaboration felt like a natural alignment between two brands that share the same core values,” she explains. “Both Brunette the Label’s ‘Babes Supporting Babes’ and L’Oréal Paris’s iconic ‘Because You’re Worth It’ celebrate, uplift, and empower women. When women and brands come together in this way, the impact is bigger, stronger, and truly transformative.”
The partnership reflects a shared commitment to amplifying women’s voices while creating tangible symbols of solidarity. In this case, a Canadian-made hoodie becomes more than a fashion statement. It becomes a uniform of confidence.
Where Beauty Meets Community
For Sarah-Anne Ducreux, General Manager of L’Oréal Paris Canada, the collaboration bridges two complementary missions.
“This collaboration merges L’Oréal Paris’s focus on individual women’s worth, seeing their own value, with Brunette the Label’s expertise in community-building,” she shares. “The resulting Sisterhoodie serves as a vehicle for confidence and self-expression, marking a unique meeting point for beauty and fashion.”
By uniting a legacy beauty brand known for its enduring “Because You’re Worth It” message with a homegrown fashion label grounded in sisterhood, the initiative underscores a powerful truth. Empowerment thrives both individually and collectively.
March 8 Pop-Ups in Toronto and Montréal
To mark International Women’s Day, pop-ups will take place on March 8 at:
- Toronto Eaton Centre
- Montréal Eaton Centre
Visitors will have the opportunity to receive a complimentary Sisterhoodie or L’Oréal Paris product while supplies last.
A Modern Symbol of Worth
The Sisterhoodie is more than a limited-edition release. It is a reflection of the cultural shift toward community-centred empowerment, where beauty is not simply about appearance, but about value, visibility, and voice.
This International Women’s Day, L’Oréal Paris Canada and Brunette the Label invite women to wear their worth together.
Photo of Dhivya by Kyle Kirkwood.
