LANCÔME partners with iconic BE@RBRICK
America’s premier Livestream shopping platform, NTWRK, announces a new partnership with LANCÔME. The two brands are teaming up for the exclusive release of 10 LANCÔME x BE@RBRICK customized bears, the wildly popular art collectible toys, which GQ dubbed “streetwear’s most enduring icon.” Made by Japanese company MEDICOM TOY, the bears have been behind some of the most groundbreaking collaborations with the world’s best brands, fashion houses, and artists.
For the LANCÔME x BE@RBRICK partnership, the bear’s versatile shape and blank slate allow the modern reinterpretation of Lancôme’s logo and rose emblem to come alive with vibrant colors. The toys will be released alongside one of LANCÔME’s most iconic products, the Advanced Génifique serum, with limited edition, collectible BE@RBRICK themed packaging. Pairing the Advanced Génifique serum with one of the edgiest and desired modern collectibles allows Lancôme to put an artistic spin on one of their most iconic products, transforming them from beauty products to limited edition art collectibles.
More About Lancôme Advanced Génifique Serum
Advanced Génifique serum strengthens the skin’s moisture barrier. A strong skin moisture barrier helps to lock in hydration and defend against external aggressors including pollution, and cold, and dry weather. Formulated with 10% Bifidus Prebiotic, Hyaluronic Acid, and Vitamin Cg this anti-aging serum helps to improve the look of dull skin and the signs of aging for visibly glowing skin.
Founded in 1935 by the visionary pioneer Armand Petitjean, with the wish of spreading the spirit and taste of French elegance around the world, Lancôme immediately embodied the essence of beauty. More than ever before, the brand aims to offer every woman the possibility to blossom and embrace her beauty and femininity whatever her age or skin color. Lancôme is present in 135 countries, with about 20,000 beauty advisers in as many points of sale offering sophisticated services and iconic products to an international clientele. Lancôme successfully combines scientific expertise, and an intuitive understanding of women’s needs to produce major innovations, unique and complementary between skincare, makeup, and perfume. Lancôme affirms that happiness is the most attractive beauty. To embody that, the brand has chosen charismatic and fully accomplished women such as Julia Roberts, Penélope Cruz, Lupita Nyong’o, Lily Collins, Isabella Rossellini, Zendaya Coleman, and Amanda Seyfried.
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NTWRK is the premier North American Livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally-innovative model of daily product drops, Livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. The brand has captured the attention of tech and business media alike—recently winning Forbes’ “America’s Best Start-Up Employer,” a Webby Award for “Apps & Software- Shopping,” Ad Age’s “Hottest Brands,” and multiple Fast Company recognitions including “Most Innovative Companies,” and “Brands that Matter.” Under the motto “Shop, Watch, Connect” and with investors including Jimmy Iovine, Live Nation, Drake, Goldman Sachs, luxury brand Kerring, and more, NTWRK provides a curated digital shopping experience that resonates with Gen-Z and millennial consumers.