What country are you from and where do you live?

I’m Portuguese descent and I live in Canada.

Title of what you do and what company you work with?

I am an International Redken Artist.

Education background (Hair school, art school, no school)?

After college I went to hair school then started my apprenticeship right after that.

What is your signature style/artistic expression?

I love colliding textures sleekness with movement. I definitely lean towards organic lived hair.

What was your career turning point/your big break?

When I was asked to be a part of the New York Redken Academy team. Things really started to change after that.

What was your scariest and proudest moment in your career?

Being asked to lead the hair team for Toronto Fashion Week. We had thirty seven shows to do in five days. I was terrified but it ended up being a huge success.

What is next for your career goals?

To be honest to keep having the opportunity to grow others. I will always continue to do what I do but there’s nothing like helping other artists achieve their goals.

What advice would you give to someone starting out in your business?

Don’t be afraid to mess up! You will make mistakes but take them as learning opportunities. Be patient, stay hungry and trust yourself.

Instagram:  @jorge_joao

See Jorge’s interview with Cheryl at Toronto Fashion Week SS2020