Efi Davies British Hairdresser of the Year 2025

Efi Davies Crowned 2025 British Hairdresser of the Year

A New Era of Avant-Garde Excellence

In a dazzling celebration of artistry, innovation, and British hairdressing’s ever-evolving creative pulse, Efi Davies, TONI&GUY’s International Artistic Director, has been named the 2025 British Hairdresser of the Year. The award, one of the industry’s most coveted global accolades, was presented at the prestigious British Hairdressing Awards in London, sponsored by Schwarzkopf Professional.

For Davies, the evening was nothing short of historic. Winning her first-ever nomination, she not only claimed the ultimate title but also secured Avant Garde Hairdresser of the Year for the third time, an achievement that now positions her in the exclusive Hall of Fame, reserved for artists who have transcended category boundaries through repeated excellence.

A Visionary Among Icons

Davies now joins an elite lineage of British hairdressing legends, including three-time winner and TONI&GUY Global Creative Director Cos Sakkas, whose groundbreaking work earned the same distinction in 2022, 2023 and 2024. Her ascent reinforces TONI&GUY’s unwavering dominance on the world stage, an institution whose creative ethos continues to define modern editorial and session hairdressing.

The brand’s momentum continued as Lucia Siero secured London Hairdresser of the Year for her striking Disrupt collection, further cementing TONI&GUY’s imprint on the evening.

A Night of Global Celebration

Held at the iconic Grosvenor House Hotel on Park Lane, the British Hairdresser Awards gathered 1,500 of the industry’s most influential artists, educators, and media from across the globe. Hosted by TV and radio personality Rylan Clark, the atmosphere fused red-carpet glamour with the energy of a world-class creative summit, a stage perfectly suited to Davies’ landmark win.

Taking the stage, Efi delivered a heartfelt tribute to the collective power of collaboration, crediting photographer David Mannah, make-up artist Lan Nguyen-Grealis, and stylist Borna Prikaski as core visionaries behind her winning collection. The moment was made even more poignant as she dedicated the award to her daughter and mother, honouring the women who empower her artistry. “This is for all the mamas out there,” she shared, echoing a sentiment that resonated across the room.

Redefining Avant-Garde Beauty

Celebrated globally for her sculptural, conceptual, and technically masterful approach to hair, Efi Davies stands at the forefront of avant-garde design. Her work is an arresting blend of architectural braiding, fluid silhouettes, and boundary-pushing craftsmanship, which has earned her recognition as a creative force reshaping the way the industry perceives hair as an artistic medium.

Beyond the awards stage, Davies is a driving influence within TONI&GUY’s International Artistic Team. She travels the world as a creative ambassador, shaping the brand’s educational philosophy and championing innovation through its professional range, LABEL.M. Her presence at London’s Sloane Square salon continues to inspire both emerging stylists and loyal clients seeking her signature, future-forward aesthetic.

Industry Leaders Respond

Mark Moloney, Managing Director of Hairdressers Journal International, encapsulated the spirit of the night: “The British Hairdressing Awards are more than a competition, they are a celebration of vision, dedication and community. Tonight’s winners have raised the bar once again.”

From the event’s sponsor, Schwarzkopf Professional, Mert Eren added: “This year’s winners have not only inspired their peers with visionary ideas and flawless execution, but also raised the bar across every aspect of hairdressing.”