Aveda Launches Miraculous Oil: A Luxurious Shine-Boosting Ritual

Aveda Canada has unveiled its newest innovation: Miraculous Oil, a luxurious, high-performance oil concentrate designed to transform hair from the very first drop. Infused with Aveda’s proprietary Camelina oil ferment and enriched with nourishing botanical oils like Tsubaki and Daikon Seed, this formula delivers instant results—boosting shine by 195%, doubling smoothness, and offering all-day frizz protection. As with all Aveda products, it’s vegan, Leaping Bunny approved, and housed in 100% post-consumer recycled PET packaging.

Miraculous Oil is more than just a styling product—it’s a sensorial self-care experience. Its signature pure-fume aroma, crafted from 25 plant and flower essences including lavender, ylang-ylang, and petitgrain, immerses the senses while the oil envelops hair in silky radiance. The Camelina ferment, a first in haircare, is created through green biofermentation and rich in omega 3, 6, and 9 fatty acids to enhance softness and strength. Tsubaki oil, traditionally used in East Asia for its shine-enhancing benefits, is responsibly harvested in part from South Korea’s Jeju Island. Daikon Seed oil, sourced from sustainable farms in Oregon’s Willamette Valley, adds weightless moisture and brilliant shine while supporting regenerative farming practices.

According to Aveda’s SVP of Global Professional Artistry, Antoinette Beenders, just a few drops worked through wet lengths and ends before blow drying will leave hair ultra-smooth, glossy, and manageable. “A little goes a long way,” she adds, calling it a “miraculous must-have.”

Aveda’s commitment to environmental responsibility is evident in every facet of Miraculous Oil—from its plant-powered formulation to its ethical sourcing and eco-conscious packaging. The product is now available in Aveda stores, salons, select retailers, and online at aveda.ca.

For those looking to elevate their hair care ritual with shine, softness, and serenity, Aveda’s Miraculous Oil is a luminous new essential.