National Lipstick Day: A Swipe of History and Self-Expression
Today, July 29th, we celebrate National Lipstick Day, a nod to one of the most iconic beauty staples in modern history. While lipstick has evolved through the ages, its true rise to prominence began in the early 20th century, when it transformed from a theatrical flourish into an everyday essential.
Mission-Driven Beauty by the Swedish Haircare Brand Maria Nila
In a beauty world saturated with promises, few brands truly deliver a mission-driven message with the authenticity and impact of Maria Nila. Rooted in Swedish heritage and born from the passion of the entrepreneurial Wikström family, Maria Nila began as a humble garage project inspired by founder Ann’s great-grandmother, Maria Nila herself, a woman who lived by the Sámi principle of respecting nature and wildlife.
How to Launch a Successful Salon Subscription Service: 5 Expert Tips from HOB Salons CEO Natasha Grossman
In an era where convenience, consistency, and loyalty drive consumer behavior, subscription services are quickly becoming a winning business strategy, especially in the beauty industry.
The New Masculinity: What the Pinterest 2025 Men’s Trend Report Tells Us About Gen Z and Millennial Men
Forget the stereotypes. According to Pinterest’s first-ever Men’s Trend Report, today’s male Pinners, especially Gen Z and Millennials, are rewriting the rules of masculinity with a bold, refreshing twist. From pilates and skincare to AI design and nail art, men are embracing their interests with intention, creativity, and authenticity.
Beauty Is Being Proud: DECIEM Champions Global 2SLGBTQIA+ Communities with Over $5.5M in Support
At DECIEM, beauty has always gone beyond skin deep. It’s about belonging, empowerment, and standing up for what matters. That ethos is at the heart of the brand’s latest campaign, “Beauty Is Being Proud,” launched under its ongoing “Doing Good” initiative, a multi-year commitment to supporting People, Earth, and Animals.
Rita Remark
Freelance manicurist/nail artist/nail technician/polish enthusiast and essie Global Ambassador.
